Thursday 22nd February 2018
Jo Macsween, former CEO of world-leading haggis brand, Macsween
She’s vintage Vistage – in fact, she left Macsween to become a Vistage chair having found six years of membership so fundamentally business and life-changing.
A professionally qualified marketer, Jo took her turn at nearly every aspect of running Macsween, including marketing, sales, business development, HR and finance. A pioneer, never a follower, she was the driving force behind its evolution from retail butchers’ shop to award-winning international food brand, synonymous with creative product innovations. All her achievements have been underpinned by high emotional intelligence rooted in deeply-held ethical values that drove, defined and strengthened the company’s brand proposition.
